Nubank enters into a global partnership with the Mercedes-AMG Petronas F1 Team

Global expansion and winning new customers in fresh markets is the driver behind Nubank's partnership with the Mercedes-AMG Petronas F1 Team in 2026

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AI software engineering specialist Cognition partners Aston Martin Aramco

AI coding agent, Cognition, to support crucial Aston Martin Aramco Formula One Team software development from 2026 after securing multi-year agreement

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Vast Data deepens and expands it’s Williams F1 Team partnership into the 3rd year

Multi-year technology and commercial partnership announced

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Avature and BWT Alpine Formula One Team partner to power AI-driven talent strategy

Enterprise HCM SaaS provider, Avature, pens multi-year agreement with BWT Alpine Formula One Team to become its AI Platform Partner for Human Capital Management in 2026 and beyond

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Next race

United States Grand PrixFlag

23 October 2026

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From challengers to the Fortune 500, we guide brands through the process of F1 rights acquisition

Drivers

Latest driver standings

After Singapore Grand Prix

1st
Facebook 96.8K
Instagram 5M
Twitter  

Andrea Kimi AntonelliMercedes

2nd
Facebook 927K
Instagram 8.2M
Twitter 2.6M

George RussellMercedes

3rd
Facebook 6.4M
Instagram 42.2M
Twitter 8.6M

Lewis HamiltonFerrari

4Charles LeclercFerrari
5Lando NorrisMcLaren
6Max VerstappenRed Bull
7Oscar PiastriMcLaren
8Isack HadjarRed Bull
9Liam LawsonVCARB
10Pierre GaslyAlpine
Teams

Latest team standings

After Singapore Grand Prix

Mercedes
1st
Facebook 12M
Instagram 15.4M
Twitter 5.2M

Mercedes 

Ferrari
2nd
Facebook 5.9M
Instagram 20M
Twitter 5.7M

Ferrari 

McLaren
3rd
Facebook 5M
Instagram 16.5M
Twitter 4.4M

McLaren 

4Red Bull
5VCARB
6Alpine
7Haas
8Audi
9Williams
10Aston Martin
11Cadillac

The evolution of F1 sponsorship

A look at the game-changing moments in history

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Case study

Avature and BWT Alpine Formula One Team partner to power AI-driven talent strategy

Enterprise HCM SaaS provider, Avature, pens multi-year agreement with BWT Alpine Formula One Team to become its AI Platform Partner for Human Capital Management in 2026 and beyond

Learn more

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