Allianz becomes partner to Formula One

When Allianz partnered with Formula One in 2000, it marked the beginning of one of the longest and most successful deals in the history of the sport.

Allianz’s arrival in F1 marked the end of an 18-month research and asset negotiation process. A unique strategy was adopted which included F1 team assets, a safety and risk assessment partnership with the FIA, trackside exposure and branding of key safety assets including the official F1 Safety Car.

The German-based financial services company received multiple industry awards for the creativity of the partnership strategy that was created and delivered.