Amazon’s ZOOX joins the Williams F1 Team in a World-first partnership

In November 2024, Formula Consulting established a groundbreaking partnership between Williams Racing and the autonomous ride-hailing company Zoox – marking the first collaboration of its kind in Formula 1 history.

An independent subsidiary of Amazon, Zoox is reinventing personal transportation with its purpose-built robotaxi, combining cutting-edge technology with an unrivalled experience for riders.

It will become an Official Regional Partner of Williams Racing on a multi-year agreement, with its logo appearing on Williams cars for races in the United States from the 2024 Las Vegas Grand Prix.

For 2025 and beyond, Zoox will be involved with events in Las Vegas, Austin and Miami — three cities where its autonomous technology is currently in testing. Zoox will begin welcoming its first public robotaxi riders in Las Vegas in 2025.

The partnership marks the first time an autonomous vehicle company has partnered with a Formula 1 team, bringing together two worlds of pioneering technology.

Carly Wyatt, Zoox’s Head of Communications & Marketing, said:
“Partnering with Williams Racing reflects our shared values in the pursuit of performance and precision, and will allow Zoox to reach a new audience of Williams and F1 fans who embrace innovation and engineering excellence.

“This unique collaboration between a Formula 1 racing team and a robotaxi company presents an opportunity to provide deeper, behind-the-scenes insights into how these two industries are using similar cutting-edge technologies, including the latest advancements in AI, to reshape the future of both motorsports and mobility.”