An exceptional delivery for FedEX

The power of optical data recognition software supported a multi-year F1 brand partnership between FedEx and Williams Grand Prix.

This novel software identified the optimum branding locations on the British team’s car, driver and pit crew to deliver exceptionally high exposure levels and therefore, media value.

The strategy that brought FedEx into F1 included key enterprise marketing assets that were rolled out across EMEA and APAC to assist in further driving new business.