Avature and BWT Alpine Formula One Team partner to power AI-driven talent strategy

Enterprise HCM SaaS provider, Avature, pens multi-year agreement with BWT Alpine Formula One Team to become its AI Platform Partner for Human Capital Management in 2026 and beyond

Avature has partnered with BWT Alpine Formula One Team in a multi-year agreement that establishes the enterprise HCM SaaS provider as the team’s AI Platform Partner for Human Capital Management.

For the BWT Alpine Formula One Team, attracting and retaining the best talent is hugely important. Avature’s highly configurable, AI-driven platform unites data and human insight, enabling Alpine to refine candidate experience, strengthen workforce planning and build the right capability.

The partnership began at the 2025 Abu Dhabi Grand Prix, and continues into 2026 with Avature branding appearing on the Alpine A526, as well as on driver race suits and teamwear.

Photo credit : DPPI Media