Binance launches 4th year of partnership with Alpine

Binance, the world’s largest cryptocurrency exchange, is continuing its long-term partnership with the Alpine F1 Team during the 2024 F1 season.

When the start of the agreement was announced in 2021, the ambition was to bring fans a new way to engage with their favourite sport via a collection of digital assets and experiences.

The partnership was designed and built primarily to achieve Binance’s customer engagement KPI’s rather than about driving pure brand awareness.

It also spawned the creation of the Alpine F1 Team fan token, which became, and remains, the best performing F1 fan token in history.