Microsoft partners with Lotus F1 at Singapore GP

Microsoft leveraged its partnership with the Lotus F1 Team to support the launch of its brand-new Forza 5 game at the 2015 Singapore Grand Prix.

XBOX branding was applied to the engine covers on the cars of Romain Grosjean and team-mate Pastor Maldonado, while both drivers also wore special edition, bright green race suits that also carried console branding.

On-track promotion was accompanied by extensive promotional rights and assets along with F1 driver product endorsement rights and a social media-based activation programme.