Nubank enters into a global partnership with the Mercedes-AMG Petronas F1 Team

Global expansion and winning new customers in fresh markets is the driver behind Nubank's partnership with the Mercedes-AMG Petronas F1 Team in 2026

One of the fastest growing digital financial services platforms in the world, Nubank, has chosen to enter F1 with the Mercedes-AMG F1 Team in order to continue to drive global expansion and attract new customers in fresh markets.

With North America a key initial focus market for expansion, F1 was considered to be ideally placed to support Nubank. The decision to enter F1 was taken early on and a detailed process of evaluation was then carried out across multiple F1 Teams.

On deciding which team to enter F1 with, Mercedes was chosen for the quality of its overall brand presentation as well as the creativity behind its joint marketing ideas with Nubank.

Nubank has been recognised with multiple awards, including TIME100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.

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