Zadara partners with the Alfa Romeo F1 Team

Keen to establish a technical partnership with real-world benefits that could be showcased through Formula One, Zadara joined forces with the Alfa Romeo F1 Team for the 2021 and 2022 seasons.

A rapidly-growing challenger brand in the data storage and edge cloud sector, Zadara became the team’s Official Cloud Supplier. Its cloud services enabled Alfa Romeo F1 Team to simultaneously access real-time, data-driven insights on the track, in the paddock, and at the team’s factory in Hinwil, Switzerland.

The partnership allowed Zadara to drive awareness of its business among a tech-savvy audience of enterprise customers and to showcase the capabilities of its solutions. It also gave the company a platform on which it could provide its customers with world-class experiences at F1 events across the world.